Texas Tech University Press will establish a reputation as a leader in scholarly publishing— manifesting excellence, inspiring confidence, and engaging society.

Texas Tech University Press will

• be recognized, within its publishing focus areas, as the university press of choice among scholars and general-interest authors, establishing the University’s imprint as a hallmark of excellence throughout the state, the nation, and the world;
• disseminate only the best of scholarship and supplemental teaching texts to support the University’s mission in preparing students;
• facilitate the advancement of scholarship and scholarly exchange through aggressive dissemination of the best of cutting-edge research and debate; and
• serve public and private sectors throughout our region and state by publishing regional works that entertain and enlighten the University’s broadest constituency.

Texas Tech University Press is committed to the values of

• mutual respect;
• cooperation and communication;
• creativity and innovation;
• community service and leadership;
• academic and intellectual freedom;
• pursuit of excellence;
• public accountability; and
• diversity.